Lindsay Foley

SENIOR GRAPHIC DESIGNER //  lindsay_foley@icloud.com  //  612.387.7168
Motivated • Thoughtful • Skilled • Creative concepter • Lover of life • Inspirer

WHO I AM
With 20+ years in the creative trenches, I’ve learned one thing for sure: a brand with legs starts with the idea—not the font, the color palette, or the clever tagline. Without a big, bold "why," you're just dressing up words hoping they’ll stick. But give me that spark, and I can build the whole fire—whether it’s for consumers, B2B, or the folks on the inside. I’ve led everything from brand launches to multi-channel campaigns, always with one goal: make it smart, make it beautiful, and make it matter. I’m all about creating work that actually connects—cutting through the noise to land somewhere real.

EXPERIENCE
Ebenezer Senior Living | Senior Graphic Designer — Edina, Mn
August 2018-April 2025
Designing with heart! At Ebenezer, a nonprofit senior living leader (and my happy place), I brought over 100 communities to life through branding, from ground-up builds to budget-savvy refreshes. I shaped voices, led designers, and kept things looking sharp—all while staying true to a brand that’s been trusted for over a century.

Life Time Fitness | Art Director — Chanhassen, Mn
June 2012-December 2017
Think fitness, spa days, swim lessons, Daddy Daughter dances, and 5K races—Life Time had it all. I led creative for our revenue-driving retention team and flexed across over a dozen in-house brands, from LifeSpa to Kids Academy. Multitasking? Always. Boring? Never.

MLT Vacations | Graphic Designer — Edina, Mn
January 2009-June 2012
Designed dreamy getaways for Delta, United, and MLT Vacations. Created everything from glossy brochures to billboards—targeting travel pros and wanderlusters alike.

Medtronic | Contract Art Director — Minneapolis, Mn
November 2007-Januray 2009
Helped Medtronic freshen up its look with a full brand refresh. Then brought it to life across ads, posters, trade shows, and digital banners.

Periscope | Contract Art Director — Minneapolis, Mn
November 2006-September 2007
Juggled brands like Kemps, Boston Scientific, Rust-Oleum, Cox Business, Buca di Beppo, Wells Fargo Insurance, and Miracle Ear. Led photo shoots, handled press checks, and pitched big ideas with confidence.

Group One | Junior Art Director — Minneapolis, Mn
January 2005-June 2006
Cut my teeth on brands like Jennie-O, H&R Block, and Children’s Cancer Research Fund. Directed shoots and dove deep into design strategy.

If you want more details, call or send me a note. I have a much longer more extended and formal version of what I can accomplish.